How can someone be so shameless

These people had been in a state of constant excitement.

After a few days, dark circles had appeared under their eyes.

There was no helping it.

Addicted to playing PUBG at night and dragging their peers into game-related discussions during the day, they barely got any proper sleep.

Young Master Cao was even worried they might keel over from exhaustion.

But he could understand their current state.

The sooner they developed the virtual game, the sooner they could get a slice of the profits from the gaming helmets.

Little Brother Ma was doing slightly better—he had received a heads-up earlier, as Cao Cheng had privately informed him that his team was also working on development.

However…

Little Brother Ma had initially thought it was just VR!

As a result, he hadn’t personally overseen the project or taken it seriously.

Now, he was filled with regret.

He stopped going to the office altogether, instead clinging to Cao Cheng and complaining—why hadn’t he been told about such an amazing thing sooner?

Cao Cheng shot him an exasperated look. "I told you three months ago! You’re the one who didn’t pay attention, and now you’re blaming me?"

Little Brother Ma chuckled awkwardly. "Well, you said it was a VR game back then. How was I supposed to know it was this kind of gaming helmet?"

Cao Cheng smirked. "Just admit it—this still counts as VR, doesn’t it?"

"…"

Little Brother Ma gave him a resentful glare before abruptly changing the subject. "By the way, can I get in on that martial arts game of yours?"

Cao Cheng laughed. "What do you think? I’m almost done developing it. How exactly are you gonna jump in now? Cheer for me with a ‘666’ after it launches?"

"…" Little Brother Ma’s face darkened. This kid… really knew how to twist the knife.

A soft chuckle came from nearby.

Then, a stylish second-generation heiress walked over.

She called out softly, "Dad!"

Then turned to Cao Cheng, "Cheng-ge!"

The newcomer was none other than Little Sister Ma.

She was quite familiar with Cao Cheng.

Though nothing romantic had developed between them, their collaboration on "Produce 101" had been incredibly smooth.

The show had given her a boost in reputation, instantly elevating her to the second-in-command of the entertainment division.

Since then, she had deepened her cooperation with Miracle Media.

While she might not match her father in business acumen, her sharp instincts were just as keen. She knew that clinging to Cao Cheng’s coattails would make many things much easier.

And that was exactly why she was so clever.

In the two years since "Produce 101," whether in variety shows or dramas, she had tightly bound herself to Miracle Media—earning not just substantial profits but, more importantly, a network of connections solid enough to secure her position as second-in-command.

Once she had enough experience, she could take over as the head or oversee even bigger projects.

Lately, Little Sister Ma had been dropping by frequently—completely hooked on the game.

Even though she wasn’t part of the gaming division, that didn’t stop her from playing.

After all, she was the princess of the company.

And Old Ma had his own agenda.

Recently, he had assigned her more responsibility, making her the second-in-command of the new game development team.

If this game succeeded, it would be another major milestone in her career.

Little Brother Ma asked her, "How’s the racing game design coming along?"

"No major issues, but it’ll take some time to get used to the virtual controls. The designers have been playing nonstop since they got the helmets… I think they might be a little too addicted," Little Sister Ma reported.

Brother Ma nodded and said, "Getting addicted is normal—aren’t you addicted too? How else would a game make money? The key now is to nail the realism. In virtual games, everything else is secondary, but immersion is absolutely crucial."

"As long as the realism is done well, the game won’t be bad, even if it’s a bit boring..."

Cao Cheng stood nearby without speaking, but from Brother Ma’s few words, it was clear this guy was the real deal. In just a few days, his understanding of gaming had surpassed many others’.

He knew how to pinpoint the essentials.

A game is like a product, and he could instantly identify its core appeal, then drill down on it relentlessly.

That’s why, even though many of his projects and products had all sorts of issues—minor flaws here and there—he always zeroed in on the most critical aspects.

This ensured that some of his products not only survived the brutal competition in the market but thrived.

People said he was just an engineer—bad at management, awkward with words, even a bit dull.

But in reality...

That was all nonsense.

The guy had a razor-sharp mind.

And he knew how to pass the buck.

Mid-conversation, Brother Ma suddenly pointed at Cao Cheng. "Your Brother Cheng is right here. If there’s something I don’t get, why not ask him?"

Little Sister Ma blinked her big eyes at Cao Cheng.

Cao Cheng chuckled and shook his head. "I’m usually the one delegating work, but today you’ve pulled a fast one on me. Classic move, Old Ma."

Despite his words, Cao Cheng played along. He turned to Little Sister Ma and said, "Come with me to my game design department later. The team there has more experience—you can learn from them for a few days. How much you pick up depends on you."

"Thank you, Brother Cheng!" Little Sister Ma said eagerly.

...

The club offered substantial incentives.

The first batch of participants could design their own games.

If one company wasn’t enough, three or five could collaborate on a project.

The goal was to cover as many genres as possible in the first wave, gaining experience before venturing into solo designs.

This way, they could develop games quickly, accumulate know-how, and avoid falling behind.

In just a few days, over ten game proposals had been submitted for review.

For example, Little Sister Ma’s "Penguin Racing" was undoubtedly a top-tier game for the VR headset.

Not only was it fun, but players could also learn real driving skills—especially high-risk maneuvers.

There were also trucking sims, where players delivered cargo, and flight sims covering everything from commercial airlines to fighter jets.

The most interesting was two companies teaming up for a risqué "dating sim"—a so-called "raising game."

Cao Cheng didn’t quite get it.

He was a simple man.

But after hearing their pitch, he was speechless.

Damn.

How could people be this shameless?

And they’d actually found a loophole.

The VR headset’s realism was next-level. If this game launched, it’d be another cash cow.

Disgusting.

Of course,

There were also war games.

"Battle Royale" already existed, but it was just a 100-player island skirmish.

Five companies were now collaborating on an epic war simulator, spanning World War I to World War II.

Players could choose any battlefield.

That game would be a hit.

But Cao Cheng knew...

This game would never make as much money as a life-simulation game.

After all, the male audience had plenty of perverts, and women were six times hornier than men...

So.

The ones truly willing to spend money would undoubtedly be those chasing after vulgar games.

Hell, even Cao Cheng was a little curious... no, a little critical—he wanted to see just how lowbrow this game could get.

Once it launched, he’d definitely give it a try... purely for the sake of critique, of course.