Envying the lovebirds, not the immortals; admiring President Cao's every day.

This guy is downright mischievous.

And his mouth is just as sharp.

But then again,

who in the entire household doesn’t know that Young Master Cao is full of brilliant ideas?

Especially when it comes to marketing and promotion—his schemes always go viral.

Take the movie Let the Bullets Fly, for example. That drone light show was the first of its kind.

Not only did it make the film a household name,

but it also turned DJI into a future unicorn, its valuation skyrocketing overnight.

Countless people were waving cash around, scrambling through every channel just to find out whether the company was open to investment.

A single idea worth hundreds of millions!

And then there’s this year-end bonus plan.

Though Eldest Sister can’t quite figure out why Young Master Cao is splurging 20 million—just for fame?

Or to motivate the employees?

Whatever the case,

it doesn’t seem cost-effective at first glance.

But then again, Eldest Sister can’t be sure if Young Master Cao has some hidden agenda up his sleeve.

This guy… he’s no saint.

What kind of decent person would pull her onto his lap like that?

Tch!

Eldest Sister just chooses not to call him out on it.

Letting him get away with his mischief.

Cao Cheng looks at Eldest Sister with a serious expression and explains, "Here’s what you do—take out 100 million in cash."

"Are you insane?!" Eldest Sister immediately tries to stand up.

If she had 100 million lying around, why would she even bother listening to Young Master Cao’s nonsense?

The company accounts don’t have that kind of money.

As for personal funds… Ren's mother might.

But personal and company finances are kept separate.

"Don’t be so impatient. Shouldn’t you be more composed at your age?"

Cao Cheng holds her down, smiling reassuringly. "If the accounts don’t have enough, just take out a bank loan. Stack up the cash, hire a professional security firm to handle the details…"

"What exactly are you trying to do?" Eldest Sister frowns, unable to grasp what the 100 million is for.

Surely he doesn’t plan to hand it all out?

Cao Cheng says, "Give it all to the employees."

"…"

Eldest Sister rolls her eyes.

Cao Cheng continues, "We’ll make a game out of it. You know claw machines, right?"

"Spread all the money out in a pile, then have employees suspended on wires like human claw machines, letting them grab as much as they can. Whatever they snatch is their year-end bonus."

"Then we’ll set up prizes—the top performer gets a house, second place gets a Mercedes, and third place gets a 150,000-dollar car!"

"Shared joy is double joy, after all."

"The three companies under our family don’t even have 10,000 employees combined."

"Only those who’ve worked for over five years and are top performers get to attend the annual event—at most a few hundred people."

"And these long-term employees won’t cost much, but it’ll boost morale."

"Get some people to test it out—see how much one person can grab at most."

"Probably not too much."

"Also,"

"use the remaining funds to set up an internal company fund. This fund will act as a safety net for employees. From now on, anyone who’s worked for over a year can apply for financial aid if they face hardships—medical emergencies, natural disasters, anything."

"I’ll manage this fund for you. I’ll make sure it grows so you won’t even have to dip into your own pockets—you might even profit."

As Young Master Cao speaks, Eldest Sister runs the numbers in her head.

The claw machine idea is amusing.

But how much can an average person grab in one go?

The gimmick is flashy, sure.

But still…

Eldest Sister’s brows furrow, and she smacks Cao Cheng’s hand away.

This guy’s got no shame!

Eldest Sister asks, "Aside from boosting the company’s reputation and so-called morale, what else does this actually bring to the table?"

Eldest Sister is a pure-blooded businesswoman—profit is her priority.

She’s not like Young Master Cao, who makes money effortlessly.

Ever since the family business landed in her hands, she’s been treading on thin ice. When has she ever spent money like this?

Thousands of people depend on her for their livelihoods.

Think of how much land 100 million could buy!

After a moment of deliberation, Eldest Sister still feels like it’s a loss—nothing but a reputation boost, no real benefits.

The only silver lining is that Young Master Cao will personally manage the fund, so the company won’t actually lose much money.

…

Cao Cheng isn’t bothered by Eldest Sister smacking his hand away. He shamelessly rests it on her thigh again. "Don’t rush—there’s more!"

"Use this event to roll out a series of promotions—hotel deals for the holidays, jewelry discounts, real estate sales… strengthen brand loyalty."

"In other words, the money you spend here is just one giant ad campaign. The group won’t lose a dime—in fact, you might even make a killing. It all depends on how you execute it."

"The company employs plenty of people—make them brainstorm sales strategies. Reward the good ideas with promotions, fire the slackers."

"Finally,"

"make sure the whole world knows that a percentage of the holiday season’s net profits will go toward building rural schools. Charity is a must—go big or go home."

"This is your chance to elevate the brand."

"And one more thing—the group needs a slight pivot. On top of what we already do, we’re adding logistics!"

"Logistics?" Eldest Sister blinks.

"Trust me, in the future, the Ren Group’s survival will depend on logistics," Cao Cheng says.

"…"

Eldest Sister thinks that sounds a bit alarmist.

But given Young Master Cao’s track record, she doesn’t argue.

Smack!

Eldest Sister slaps his hand away again, ‘angrily’ standing up with a huff before storming off.

Heh—this woman.

Asks for help but won’t even give a little reward?

Cao Cheng chuckles, shaking his head as he leans back in his chair, basking in the winter sun with his eyes closed.

Not like he did much anyway.

She was wearing pants.

What could he even do?

Just checking the fabric—Cao Cheng has a curiosity about textiles, that’s all.

As for everything he just proposed? None of it’s a big deal.

And his real motive? He didn’t even mention it.

What Cao Cheng is really doing is setting Eldest Sister up to go viral.

Back when ‘Fourth Sister’ suddenly blew up online, it brought Cao Cheng endless waves of envy and resentment.

Even now, countless people still seethe with jealousy over Boss Cao’s charmed life.

Everyone’s green with envy over his ‘better to love the one you’re with than chase immortality’ lifestyle.

If Eldest Sister gets ‘exposed’ too?

Young Master Cao will harvest even more negativity.

Now, consider this: Young Master Cao has four sisters. Eldest Sister and Fourth Sister are both stunning—so how could Second Sister and Third Sister be any less?

As the only son in the family…

Oh, and there’s also Fifth Sister Lingling, the piano goddess.

Just thinking about it makes people even more envious of Boss Cao’s life.

As for whether going viral will affect Eldest Sister?

Not a chance.

Look at Fourth Sister—did it hurt her?

Especially in this era where the wealthy are stepping into the spotlight, the bigger your name, the more your company profits.

No need for ad budgets.

Just a pretty face, some staged photos, and a relatable backstory—boom, instant trending topic.

Of the four sisters, only Second Sister’s identity isn’t suited for exposure. The others? No problem.

…

This year, Cao Cheng didn’t attend CCTV’s ‘Advertisers Conference’.

There was no need to go.

The highest-rated conference in recent years was last year’s, and since then, it’s been going downhill.

Besides, Young Master Cao doesn’t need advertisements right now. Laying low for the time being is the way to go—once next year’s bloody battle is over, influential figures will naturally defend him!

Though he skipped the Advertisers Conference, a trip to the capital was still on the agenda.

He’d promised Lingling in a text.

This was her first time performing at the Spring Festival Gala.

Young Master Cao wanted to visit her, offer some encouragement, and keep her company.

……

Mid-January.

The Ren Group made headlines.

According to Cao Cheng, the company had executed everything flawlessly—grand and spectacular, complete with a live broadcast.

Prizes were awarded on the spot.

A new fund was announced on the spot.

Discounts were announced for all Ren Group subsidiaries, including real estate…

And 10% of the net profits from this campaign would go to charity, building rural Hope Schools!

A series of well-coordinated moves.

The title of ‘Most Beautiful CEO’ landed on Eldest Sister Ren Chenxi.

"Did Cao Cheng save the planet in his past life? How come all his sisters are like this, while mine is like… (image)?" A deliberately unflattering screenshot of his own sister was attached.

"Pfft— Are you sure your sister won’t beat you to death during the New Year?"

"Who’s ‘Cao guy’? Show some respect—that’s my brother-in-law."

"My brother-in-law."

"Mine."

"My brother-in-law!"

"Stop being shameless, he’s mine."

The ‘brother-in-law’ title, which had cooled off for a few days, was trending again.

Cao Cheng’s Weibo was a goldmine of salt.

Someone even raised the question: "What kind of genes does this family have? The eldest sister is like a goddess, the fourth sister is celestial-tier, and then there’s the legendary Lin… Isn’t Young Master Cao just the modern-day Jia Baoyu?"

"Exactly. Raised among a sea of stunning women—envy him every single day."

"Good looks aren’t scary. What’s scary is being filthy rich too. The eldest sister just dropped 100 million—year-end bonuses, an internal fund, charity… Beauty and kindness in one package."

"Absolute goddess. I’ve decided—she’s the only one I’ll marry."

"Get lost. Who do you think you are? Cao’s my brother-in-law."

"You get lost too."

"All of you, scram."

"Scram, scram, scram…"

……

Meanwhile.

Young Master Cao had arrived in the capital.

He was ambushed by reporters outside CCTV’s headquarters.

"Boss Cao, may we ask…"